Brand experts insist that your logo is not your brand; your customers beg to differ, after all, the logo and all the visual elements that accompany your communications are what they see most of, and what they relates to.. Which is why it is so important to work with brand designers who understand the constituent elements of a brand—and how to leverage design to bring them to life. We work collaboratively with our clients to understand these elements, identify the primary drivers, the business’s differentiator and implied promise before picking the ideal elements to give coherent shape, tone, voice and personality to your brand, across every media, every message.
