Perched on the easternmost ramparts of Pune city, Wagholi—at the time—evoked a strong perception of a rural community rather than an upcoming suburb. We leveraged the distinctly-urbane specifications and amenities of the project to create the aura of a gated estate. We named the project MiCasaa—a derivation of Latin: My Home and deigned a distinctive visual identity using elements, like the arabesque wreathed logo, to reinforce theperception of exclusive living. Rich hues of green and blue dominated the artwork used for all advertising and branding material, from print advertisements to hoardings to on-site signage
