One look was all it took! With its lofty perch, spectacular views and distinctive king-of-all-you-survey feeling, this was very clearly a home fit for divinity. And no other name but one that evoked Olympus—the mythic home of the Greek gods would do. This positioning set the tone for the entire campaign and even the names of the various villa categories.
Each villa incorporated distinctive differences in space, layout and features; all of which were leveraged to correspond with specific characteristics of individual Gods.
The brochure design effectively drove home this connection using interesting snippets surrounding each Greek God to set an exclusive and elegant tone for the project.
